Crafting digital experiences
Deep dives into web design, performance optimization, and conversion strategies. Written for developers and designers who care about the details.
All Articles
Core Web Vitals: The Complete Technical Guide
Master LCP, FID, and CLS optimization with advanced techniques. From image optimization to JavaScript splitting, learn how to achieve perfect Lighthouse scores.
Typography Systems for Digital Products
Building scalable type systems with modular scales, fluid typography, and variable fonts. How to create visual hierarchy that guides users effortlessly.
Advanced React Patterns for Production Apps
Compound components, render props, custom hooks, and state machines. Architectural patterns that scale from startup to enterprise.
The Science of Color in Digital Interfaces
Color theory, accessibility, and emotional impact. How to build color systems that work across light and dark modes while maintaining WCAG AAA compliance.
Micro-Interactions: The Details That Matter
Button states, loading animations, and feedback loops. The subtle interactions that make interfaces feel alive and responsive.
SEO Architecture for Modern Web Applications
Technical SEO for SPAs, dynamic rendering, structured data, and Core Web Vitals. How to rank while maintaining a modern development experience.
Accessibility Beyond Compliance
Building truly inclusive experiences that go beyond WCAG checkboxes. Screen reader optimization, keyboard navigation, and cognitive accessibility.
Animation Performance: 60fps on Any Device
GPU acceleration, will-change optimization, and FLIP technique. Creating buttery-smooth animations without sacrificing performance.
Form Design: From Frustration to Conversion
Input validation, error messaging, and progressive disclosure. Designing forms that users actually want to complete.
The Economics of Website Performance
How every 100ms of load time impacts revenue. Real data from e-commerce sites showing the ROI of performance optimization.
Design Systems That Scale
Component architecture, token systems, and documentation strategies. Building design systems that grow with your organization.
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